Are you doing a good job?


There are a few ways to approach work: 1) you show up, do your job, you do it efficiently—sometimes even faster than expected—and leave. 2) you create change, make an impact in unmeasurable areas, fail, and solve interesting problems.

Doing your job the first way can be enough. It is, after-all, what you were hired to do. But they could hire anyone with your experience to do that. What will make you irreplaceable?

What will we miss? To answer that question you’ll have to stop thinking about the job description and start considering your own mission, your own point of view, your own platform.

Another question you’ll have to keep in mind is whether or not your organization even values that kind of thing.



What do people find interesting?

Think back to some of the most memorable meals you’ve eaten, the most intriguing shows you’ve watched, the most fascinating trips you’ve been on—what is it about those experiences that created the most lasting memories?

It was probably that crazy taxi driver or the ending to the show that just left you with more questions than answers. It was the bit of pepper or added touch of sweet ginger that kept you licking your lips long after you left the restaurant.

It was the aftertaste.

Sometimes, it’s not about creating the most neat and tidy narrative; that’s not the goal of storytelling, that’s not what gets remembered. Good marketing is interesting—it’s the two ingredients that shouldn’t go together, it’s the incomplete story, it’s the problem that has no solution. And, it’s sometimes frustrating.

But that’s okay! Because the puzzle piece that doesn’t fit is the one you talk about.

Measure what matters


It’s not always easy to measure what matters. We love the big plays, the metrics, the headlines, but sometimes, the thing that really matters is something that is challenging to measure. Most managers don’t notice it, others forget it, but it’s what made all the difference.

Why do we measure what we measure? Is it because it’s important? Or is it because you think it’s important?

Upselling technique


Why are we okay with paying more for the piece of meat that’s been cooked in a 120 year-old brick oven when it probably tastes the same as a similar piece of meat cooked in conventional over?

Technique sells.

Details matter. Most won’t even notice the difference, but they’ll feel something is different.

That’s marketing.

What's it for?


Does it pass this simple test: What’s it for?

That thing on your desk, that shirt or pair of shoes, this email, that sentence, this meeting…

Why are we doing it? Why do we have it? Why are we still allowing it?

If it doesn’t pass the test, get rid of it.

Because, all too often, what it’s there for is to take up space, hide, or not be clear.

So many of us do things, have things, say things because we seek validation and/or approval. We need to be heard. We want for things, get them, then want for what we had.

That’s how you get stuck, trapped, lost.

How do you escape? Start by asking: What is this for?

Your essential day



It’s what takes up your day. Not going to the gym, writing your book, reading, or traveling—urgent. It’s you spending your time on other people’s to-do list (aka: email).

Here’s the problem, the urgent never stops. It will never stop. There will always be that pesky notification that directs your attention elsewhere. It never ends! And it’s a tragic short-term game.

So, what really deserves your attention? The urgent? Or the important?

Here’s something I’ve tried recently: write down your ideal day. Meaning, if you found the time, had enough sleep, felt great, what would your ideal day look like? Then ask yourself, what is something essential in my life that I’m not investing enough in right now? Then ask, what is something non-essential in my life that I am over-investing in right now? Modify your ideal, essential day accordingly. Then try to get as close to it as possible.

The inevitable


What comes first—talking about the crisis or the actual crisis?

What if we only think we are doing ourselves a favor by predicting and taking measures to avoid the inevitable, when, in reality, it is only making that thing we don’t want to happen, happen?

I’m seeing a lot more articles about the next recession. They’re from well- intentioned economists and analysts who 1) want to propel themselves as thought-leaders and/or 2) warn and inform people so that society is prepared for what is to come. Are they doing more harm than good, though? Sure, it’s important to plan and prepare, but how we allocate our energy matters. And now, instead of focusing on earning and growing the economy, we’re pulling money from our investment accounts and worrying more about saving than earning.

If you can defend, you will certainly put yourself in the running for a championship. But if you can defend and you have a high-powered offense, you’ll be in contention every year. What I mean is, taking precautionary measures is important, but not at the expense of moving things forward.

If you are winning and winning big, don’t let your foot off the gas pedal. Play to win rather than play to not lose. If you’re spending your time worrying about the inevitable, the inevitable will happen. People can sense worry. They know what desperation looks like. And the subsequent ripple effect of hoarding and clinching is a quick race to the bottom.

Week 2 '19 reflection

I’ve given these weekly reflection posts a lot of reflection. There’s a part of me that wants to make my blog into my home-base for everything. Like go crazy with it. Make my weekly reflections super personal and include photos of the week and such. Then, there’s a part of me that just wants to stop blogging and quit social media altogether.

I think we all go through these internal crises. Or, maybe we don’t and I’m just weird.

Either way, I’m going to do more with my blog, make it more personal. My data’s already out there anyway, no sense in trying to worry about privacy, now…

Good now is better than perfect later


This applies to sales people spending too much time researching leads rather than just calling them.

This should be the mantra for all creatives: designers, writers, producers, artists.

Most organizations could benefit from this simple (not easy) concept of setting a deadline then shipping on that date no matter what.

As individuals, we, too could use a little more good now instead of fretting over perfect later.

Here's what I need from you


What inspires you more—a goal that you set for yourself or a goal that someone else sets for you?

Yet, this is the trap management falls into time and time again. They set goals for their subordinates, hoping they can inspire them—or rather—poke them with a stick to make them reach those goals.

We say we want to help, but then we talk 90% of the time.

We say we want you to reach your goals, but then we give you our own goals to work toward.

Shift the conversation. Say not ‘here’s what I need from you,’ but ask: ‘what do you want to accomplish?’ ‘What do you need from me?’

Good job


For whatever reason, things don’t work out.

Sometimes it’s because of randomness. “Wasn’t meant to be.” Other times it’s because you didn’t care enough or you were neglectful. You did a bad job.

When someone says you did a good job, it’s probably because you made a promise and kept it. There was a bar and you reached it. Good job.

And then there is something more impressive, beyond just ‘good job.’ You exceed expectations. You do something worth noting. But even these moments are often forgotten.

So, what are the things people remember? What makes people trust you, like you, believe in you? It’s definitely not just ‘not doing a bad job.’ It’s also something different than merely ‘doing a good job.’ What is this called? There’s probably a word for it.

You’re right, who cares, let’s just stick with ‘good job.’

Persuading rich people vs. philanthropists


Know who you are selling to, who you are trying to convince.

If your trying to fund a project, don’t you think it would be more worth your time to talk to philanthropists than to rich people? Because it’s probably easier to persuade philanthropists to donate than persuading rich people to become philanthropists.

Start with the people who believe what you do.

Week 1 '19 reflection

My next blog post is going to be about setting one goal a year. And I mean it. This year I am going to set one goal and one goal only. Now, once you see what that goal is you may call it 20-30 goals, but just wait and hear me out.

I’m also taking an in-depth look at my website. I’ll be making some changes to things. I want it to have more, give more, and become a more immersive experience. Right now, I’m just highlighting my blog, but now I want my blog to highlight my other offerings.

Speaking of change and offerings. This year I’m not looking to make any major changes, but rather, small incremental changes that will (hopefully) lead to great results. I’m speaking of finally finishing those projects I’ve only talked about finishing. I’m also talking about becoming a more dedicated creature of habit—good habits.

I might pick up running, too.

Too far behind


Does it matter, now? You’re too old to go back to school. You can’t learn a new skill. You didn’t make it into honors class. you’ve invested too much already to switch directions.

Here’s the thing, there will always be someone who has read more books, done it for longer, or has more resources; but why should that stop you? There are enough people out there who will care what you are doing to make it worth it.

So what if you aren’t seeing the kind of results you want to see, yet. Just because others are a few years ahead of you doesn’t mean you should call it quits. That shouldn’t matter. If you talk to anyone, they, too probably feel like they got a late start or are behind.

It’s a marathon, not a sprint. And the one that makes the first move doesn’t always come out on top.

Deciding. Daily


There’s something special that happens when you decide to do something, daily. You really only have to make that decision once. you’ve committed to it. No more wrestling each morning about what you are going to do. You already know.

Now, the only decision you have to make is how to do that thing you’ve committed to.

I set one goal a year


I used to set at least 20 goals a year. The list would include the typical things like working out more, reading x amount of books, reaching certain milestones at work, doing something more with my website, learning a new skill, buying things, traveling places, and the list went on and on.

But now I set one goal a year. It’s the same goal I set every quarter, which is the same goal I set every week—that is, to make a plan every day and then stick to the plan.

See, there were times when I would look back at my year and review the list of things I wanted to do only to realize that things changed. We moved locations, so buying a new car was no longer important. I learned something new and adjusted my career direction. I grew up and different things became bigger priorities. Then, one year, I decided to try something different. I instead focused on my habits, my system for getting things done, and my attitude toward how I approach each day.

Don’t get me wrong, I love goals. And when I say I set one goal every year (to make a daily plan and stick to it), what I’m really saying is that I set lots and lots of goals every day. I break down each day into categories. For each category I have habits and actionable items. I’m updating these on a daily basis as well. Simply put, I don’t set large goals anymore. I have a vision for the type of person I want to become, sure, but I don’t set 90-day targets for myself or even monthly goals. I make a daily list (it’s a really long list) of everything I am working on or seeking to improve and I stick to it. I focus on continuous progress. Because I’m realizing that goals come and go too quickly and I prefer, instead, to set systems.

Here’s what I’ve learned and here’s how this approach has worked for me: I now get things done. When I say ‘we should get together sometime’ I log it onto my daily list of things to get done that day, I get it scheduled, and it happens. I complete projects. I get to all my emails. I’ve changed jobs, switched careers, traveled a bunch, read over 100 books, and cooked more at home. I now do things for the sake of making progress. If I want to build something, I no longer spend the next few weeks thinking about what tool I need to get it done, I just put the next action item onto my daily list and complete the next step toward building the thing I want to build.

And I’m always tweaking my approach. If something isn’t working—if something has been on my daily list for a few days, I either drop it, or (if it’s still important to me) I reflect on how I can prioritize that thing into my daily schedule, and I make it happen.

So this year, if you have already given up on your New Year’s resolutions, try something new. Focus on your system. Yes, I’m even suggesting to completely ignore the big goal in the back of your mind and instead worry about how you are going to do better today.

I’m with James Clear on this one. Check out his post on setting systems. You just might come across something that actually works.

"I had no choice"


Which actually means “I had only one path that was easy at the moment.”

The choices we make when it doesn’t even seem like we have a choice determine who we really are. Do we respond or react? Do we act or are we acted upon?

What follows is the impact we make—or not, your choice.

What's most essential?


When you set goals this year, ask yourself these questions:

What is something that is essential to you, but you are underinvesting in right now? At what point, what would it look like when you can say, ‘I’m now investing enough into this thing?’ What is something non-essential that you are over investing in?

For more, check out Essentialism: The Disciplined Pursuit of Less by Greg McKeown. Also listen to this podcast episode where Tim Ferris interviews Greg and they talk about this idea of essentialism in greater depth and detail.