Does everyone in the organization know how to use it? It is working? Useful? Intuitive? Does it not only produce the desired results with its customers but also employees?
Your company is a product—it started with version 1.0. It had lots of issues. It was ugly, clunky and broke, a lot. But then you fixed a few things and now you’re working on version 2.0. Or are you?
Or, are you doing things the way they’ve always been done? Just like no product is perfect, no company is, either. But there are incredible differences between the ones that work and the ones that don’t. One being, the ones that work got there through iterations—small improvements over time, based on feedback loops, rigorous testing, and execution.
Your company is ever-changing. With each new hire, idea, or insight, it’s either getting better or getting worse. So work as hard (if not, harder) on your company as you do your products. Test new things and have a system for finding what works and what doesn’t—just like you would in R&D.
This, of course, is no simple task. Goals are tough to define and the results aren’t always tangible. But it doesn’t mean it’s not your most important objective. Get the company right and everything else takes care of itself. Happy workers, after all, produce exceptional products.