You can do hard things, and should

You can do hard things, and should

There are enough people doing things that come easily. Which is understandable. If you are good at something and have the opportunity to do it, then do it. 

Another option is to do something really hard. Why? Because others don't, or won't. 

If you can identify an area of opportunity, but it seems hard, it just might be worth doing. If you can do hard work that others fear, you may finally be creating work others value. 

The real reason people aren't buying from you

The real reason people aren't buying from you

Platitudes will only get you so far

Platitudes will only get you so far