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No. 632 / The goal

Productivity: the act of bringing a company closer to its goal. It’s ALL meaningless. All of it - the note-taking app you use, your project management solution, your time blocking technique, OKRs and KPIs - unless you know what your goal is. 

Until you know what the goal is, everything else is just you playing games with numbers and words. 

And, for a company, there’s always only ever one goal. 

Source: The Goal: A Process of Ongoing Improvement