The chasm

If where you are is knowing and where you want to be is doing, then the chasm is the resistance. 

Meaning, if you want to break through, level up, improve, change, transform, you’re going to have to take what you know, turn it into action, and make it into a habit. 

There are a lot of things we want to experience: Travel, increase revenue, overcome bad habits, get recognized, learn a new skill, eat healthier, get in shape, etc. etc. etc. But there aren’t a lot of things most of us are willing to do: Research tools and techniques, test market assumptions, take risks, study instead of being entertained, meal plan, workout, etc. etc. etc. 

People (and organizations) don’t cross the chasm for one of two reasons:

1) They only want to “appear” to be experiencing things. They are fine with just showing up, hanging on for the ride. 


2) They fear taking risks. But the interesting thing about crossing the chasm is that it only “appears” risky because it exposes you. You will be judged. You will be criticized. You might even fail. 

Here’s the thing: It’s not as risky as you think it is. The stakes aren’t as high as you believe. People will criticize you, then move on. You’re not really afraid to cross the chasm, you’re afraid of the anticipation. The wait is always worse than the actual thing. Don’t be afraid of the opportunity just because it looks like hard work. Because, in reality, what you’re doing right now—resisting—is even harder.