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No. 616 / Sticky companies

In tech, we talk a lot about creating products that are ‘sticky.’ Solutions so good that customers can’t afford to not use your product.

But how do we create sticky companies? Work environments so good that employees won’t ever want to leave?

Trust your employees upfront. Tell them you know they have what it takes to succeed then watch them prove you right.

Stand up for them. Take risks for them. Ask them what they want and help them get there. Be there for them. Help them achieve their dreams.

The results will take care of themselves. And a significant result, in this case, is loyalty.