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Sooner or later, the market will figure it out

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The market is always learning. It has a funny way of figuring things out. It seemingly knows:

  1. Who the best storytellers are.
  2. Who is authentic and consistent.
  3. Who makes promises and who keeps those promises. 
  4. Who delivers more value for less and less value for more. 
  5. Who is simply delivering something people want. 
  6. Who says they know something but does something else. 
  7. Who lives their story. 
  8. Who is thoughtful. 
  9. Who has values, a mission, a vision, and a plan.
  10. Who cares. 

Now that you know what the market is looking for, what are you going to do about it?