You can buy followers, bribe friends, be pushy, spam people, and live in the gray area. In doing so, you will inevitably win the race to the bottom.
Or you can help others be successful, give people the benefit of the doubt, be kind, and embrace generosity without worrying if it will come back to you or not. That’s how you win the race to the top.
“Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that.” - Martin Luther King, Jr.
Be the light. Love.