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Really good sushi

You can find really good sushi almost anywhere. Even airports sometimes have good sushi (just never buy sushi from a grocery store). 

Same goes for pizza and tacos. 

Most places do okay at selling something good, or even, really good. But they aren’t places you brag about. You certainly wouldn’t call them great. 

The great sushi places give you a reason to call them great. 

Same goes for pizza and tacos. 

Great is a choice. If you want to be remembered, have a line out the door, create something people wouldn’t mind waiting for, traveling long distances for, then creating something really good isn’t good enough. 

It takes a commitment to be great.