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No. 700 / Pick a theme

For your next interview, sales pitch, internal presentation, marketing campaign, political campaign, pick a theme.

Say what you will about Trump’s tactics, but we all remember his theme, right? Do you recall Hilary’s?

Pick a theme, set the agenda for that theme, drive the point home with 2-5 main objectives, the conclude by reiterating the theme, again.

We are distracted creatures with short attention spans. If you give us one thing to remember, we’ll remember it. If you give us 10, we’ll remember nothing and move on.