You don’t need more features, you need a smaller market.
Not only is it way more interesting to be the big fish in a small pond, it’s more lucrative and enjoyable as well. Being #1 in a small market means you set the rules—you arrange the menu, the venue, and the seating.
But it also means more responsibility. You may attract the best customers, but you’re also held to the highest standards; not to mention you’re watched like a hawk.
Up to you.