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No. 798 / Landing a job as an SDR

Landing a job as an SDR boils down to one question—Why?

If you can clearly articulate why you want to be in sales, why at this particular stage in your career, why for this specific company, and why you’re the right fit for the role, then the job is certainly yours.

There ARE correct answers to these questions. And one of them isn’t “I enjoy helping/working with people.”

Dive deeper. Take a few days if you have to and think about your story. What has led you here? What keeps you up at night and wakes you up in the morning? What does that have to do with sales? With this opportunity?

The search to find your why will lead you to do homework on the company, on the interviewers, on the people that work there, on the mission of the business. It will spark creative ideas to help you stand out from other candidates. You’ll be better equipped to deal with objections and concerns throughout the interview process. And, finally, you’ll come up with more thoughtful questions than the other candidates because you are genuinely trying to learn as much as you can about the opportunity as opposed to merely pitching yourself.

As with most things in your career, start with why. Only then will the 'how' and 'what' begin to make sense.