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No. 791 / How to recruit (well)

Recruiting is about love. It's about showing the people you talk to that you care. It's an art. It's a skill to be able to convince someone to stop what they're doing and come join you. 

If you want to recruit well, you're going to have to be a good marketer, meaning, you're going to have to learn how to tell a good story. People respond to marketing that promises something then delivers on it. And when it works, people will notice.

The job of the recruiter, therefore, isn't to solve a problem for the person being recruited, but rather, create one. That individual already has something good going for them (or at least so they think), until you enter the picture and present a potentially better opportunity.

At which point, nothing remains the same. Things only get better or worse. If that person gets hired and hates it, then you have to ask yourself if the job is even worth recruiting for. But if they get hired and love it, then you have witnessed direct marketing at its finest—selling something to someone who doesn't know they want it until they have it.