Some people like spicy foods. Others prefer bland foods. But opening up a restaurant around semi-spicy dishes isn’t going to wow the crowds.
Gathering all the data, pooling it together, and coming up with a conclusion that satisfies the majority of the group isn’t always the best approach—especially when it comes to appealing to the emotions.
While adhering to some true averages (like the amount of time it takes to travel somewhere or how high the bathroom mirror should be) are beneficial, more often than not, trying to please everyone a little is a great way to please most people not at all.