This is what separates the phenomenal places to work from the toxic ones—the say/do gap.
The best places are those that overdeliver without promising too much beforehand. They understand how to “court” their employees. It starts with caring and it’s carried out with charm and interest.
The worst places talk a lot. They send out questionnaires without followthrough. They make big promises then don’t take them seriously. What they don’t understand is, in the end, employees judge based on what they see, not what they hear. Because when the gap between what you say and what you do gets big enough, people stop listening.
The first next step might just be to promise less. But the better next step is to certainly start caring more.