There are some assets that you can buy. Real estate is one. Stocks is another.
Then there are some you can build:
Brand. A brand isn’t just a logo. It’s promises and expectations delivered or not. If you continue to overdeliver, you build credibility which leads to trust. And with trust, you earn the right to continue to have a seat at the table. With trust, you unlock unexpected opportunities. With trust, you access the privilege of being able to count on your customers/clients/co-workers coming back.
Expertise. You might lose your job or the market may crash, but nothing will take away what you’ve learned. You get paid for doing jobs, you build a career by developing expertise.
Build these assets, and you call the shots. If, on the other hand, you're merely a hard-working employee, doing what you're told, you're never going to get what your effort ought to produce.
Assets are no longer reserved for companies and organizations. Everyone can own a slice of attention. Everyone can build and nurture a network—assets are no longer off-limits to people who work for a living.
Your choice: intentionally build and nurture your assets, or ignore them in the pursuit of the next thing…