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Hiring? Or recruiting?

The first step toward improving your recruiting strategy: create a job opening so good that you can recruit people for it.

Otherwise, you’re just hiring—publishing a job posting, running a few ads, and hoping people apply for the position. 

Recruiting is different. It’s direct marketing. It’s persuading people to stop what they are doing and come join you. You’re making promises, creating internal conflict, and sparking new conversations. So you’d better make sure it’s worth it.