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Good is the enemy of great

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Life is good. Your job is good. Your relationships are good. Your fitness is good. The work you do is good. The product is good. The campaign is good. The article is good. The list of good goes on and on. 

The thing about it being good is that it isn’t great. It’s good enough - to move onto something else, or to try something different. 

Security is good. Comfort is good.

But what if you wanted GREAT?

What if you stepped outside of your comfort zone? 

What if you never again settled for good, sacrificing great? 

What if good is the very thing stopping you from being great?