In the words of the famous Vince Lombardi:
Ever wonder why that is? Why losing is a 'curse?' Why is it, when you tell a 'B' student to try harder, work smarter and faster, they, more often, become C students rather than A students? The same goes in the workplace. Getting better rather than getting worse is something you can learn. In other words, responding to failure is a skill that can be taught. But, too often the coaching is: 'double down, stay longer, work harder, or else.' The stakes get higher and things only get tougher. And, in response, people spend more and more of their energy fighting the cycle (playing to not lose) rather than building momentum and gaining confidence to win when it counts.
Turns out, the best way to fight the cycle of losing is to change your mindset on what that cycle is. Fear is going to ask a lot of you. When it does, that's not your cue to pull back but push forward. Meaning, embrace it! Do the opposite of what it asks. Otherwise, you'll always be fighting against the inevitable.
It's like if someone tells you over and over to stop being angry, what is your typical response to that? You get angrier! The same goes for winning and losing: 'don't lose, don't miss quota, don't underachieve, don't make a mistake, don't fail.' what happens? You end up doing exactly what you didn't want to.
The solution is simple (not easy); embrace the cycle, the failure, and keep playing loose. Play to win and only focus your attention on winning. You will fail. But learn to love failure because, without it, you won't ever know how sweet success really tastes. Pretty soon, you'll stop thinking about what it would be like to lose, those thoughts won't even cross your mind. You'll live in a world where things always work out. Afterall, they do!