Feedback is fickle

Some people will tell you to quit; others, to stick it out. For the things that matter, surveys and focus groups won’t help. You’ll only end up doing what’s been done before.

If you’re throwing yourself into something important. Something interesting. Something that’s going to make an impact, yes, you’ll need our trust and attention. You’ll need to show you care. But the real work, the insight, the creativity, the important stuff—that’s on you.