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Deciding and executing

There's a big difference between deciding and executing. 

Deciding is the first step, a necessary one. One that many don't, or won't do. It means showing up, pen in hand, ready for what comes next. 

But taking notes isn't your job. We're past that, now. How many conferences do you need to go to before you can start executing? 

Your job is to create something that moves us. Your job is to take something ordinary and make it extraordinary. Your job is to inspire, surprise, teach, and lead us. 

It starts when you decide. It happens when you execute.