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No. 633 / Data and intuition

There are places you can go now that let you order food based on predictive analytics. You literally enter in key data points like the month you were born, your current mood, and what form of entertainment you enjoy and it will recommend a dish for you. But what happens when these machines recommend things you aren’t in the mood for? Then, what was the point if your ‘gut’ already knew what it wanted?

Data allow us to glean information. But it (in and of itself) is not information. Data’s job is to educate and advise. Yes, it provides key insights and allows us to make better decisions quicker but it should never be the deciding factor. That’s what humans are for.