Creating problems


It's the job of the marketer to present to you a problem. Trade this in order to obtain that.

It's the job of a recruiter to create problems. Leave something good for something great (something you didn't think existed). 

It's the job of the designer to come up with something unique. And coming up with something unique doesn't come by solving problems, it's a result of creating them. Because if you're going to create something original, you're going to have to solve something that's never been solved in quite this way before. There is no script. No rulebook. No map. And it might fail. But it's also a lot riskier to keep chasing problems rather than creating them. 

Keep creating problems for yourself, good problems, problems that are worth solving. If you can do this, you become someone worth keeping around.