It’s that moment at your family reunion when your funny uncle shouts out an idea and everyone starts chiming in with theirs. Then, pretty soon, you actually end up with some pretty good ideas. It’s more than just brainstorming. It’s unfiltered collaboration—without judgment or repercussions. It’s coming up with half-baked ideas in front of your boss, and your boss not making you feel like it’s a stupid comment.
It’s also integral in extracting the best ideas out of the group. And It’s a popular practice among some of the most creative teams on the planet: Pixar, IDEO, and The Daily Show.