Creating a logo that’s nice is an okay first step. It’s what most people think of doing. Making sure the typography works with the colors and that the content is catchy is also something people spend a lot of time doing. Buying a domain, designing a website, purchasing swag, putting up a billboard, creating another Instagram account, these are all things people do to “build their brand.”
Although aesthetics are vital, they are not your brand.
Your brand is a story, a story about you. It’s why people would recommend you. It’s why they chose you over others. It’s a compilation of your relationships, memories, values, and influence. It’s the trust you’ve built and the attention you’ve earned. When you say you are going to do something, and you do it? You are defining your brand. Same goes for if you don’t.
There are lot’s of different tactics out there to help you build a brand. Things, here and there, you can do to make it seem like you have a brand. But building a brand takes more than just buying tools and implementing tactics. It takes an objective, then a strategy.
Because a brand is not what you say it is. It’s what they say it is.