Beyond urgent


What’s more important: The issue? Or how we deal with the issue?

What’s happening right now has repercussions. Sure, the moment can be stressful. It usually takes quick thinking and sharp acumen. But it’s tempting to get lost in the minutiae when there are bigger things at play. And, whatever’s happening right now, the issue at hand—while important—isn’t as vital as our capacity to lay a foundation and create a system to deal with the next hundred issues.

By all means, don’t put the urgent on the back-burner—what i’m suggesting here is to take some extra time so that you’re not only getting it right, but also creating a process so that it doesn’t happen again.

If you find yourself consistently being a victim to circumstance, or getting blindsided by unforeseen issues, it’s probably an operational issue. Whatever system you have in place currently, isn’t detecting the obstacles soon enough and it’s not efficient enough to recalibrate once problems arise. Which is exactly when you need focus more on the process than on whatever ‘urgent’ thing is happening at the moment—getting the process right will always be more important that the problem we’ve got right now.

Worse case, it’s got us collaborating again, whereas before we spent most of our time arguing about the issue. Best case, well…