Another sock company


I was on the train the other day and saw another ad for ‘the most comfortable socks you can put on your feet.’

How could it be? I swear, everywhere I look there’s a new sock company on the market! You’d think they would have learned their lesson by now.

Same goes for restaurants.

But maybe that is the lesson. You don’t have to dominate the market. You just have to matter to enough people who care.