"Take care of your memories, for you cannot relive them." - Bob Dylan
Our memories influence who we become. Take care of them and nourish your story. Each moment you are creating memories, some important, some not. Sometimes the small, seemingly insignificant moments can have a lasting impact and sometimes we make too much of the supposedly large moments.
Tell your story with your memories, they are unique to only you. That's the best way I know how to cherish your memories. As you tell it well, your story will become your brand. Try to make sense of your memories, they are probably trying to tell you something, something that will make your brand incredible.