How do you answer the following question: “What’s your brand?”
Do you immediately talk about what you do? What’s on your website? Your background? If so, you’re only providing context around what you want other’s to think and say about you.
Or, do you dig deeper and reflect on your values and principles? Do you ask yourself the tough questions to dive into whether or not you are representing your brand?
Because here’s the thing, you might think your brand is one thing, but if others think it’s something else, then you’re missing the mark on establishing your brand. At which point, too many go back to the aesthetics (the website, logo, service, backstory) instead of focusing on what matters.
Here’s how to tell what your brand is: can other people tell what your values are without you having to tell them? That’s your brand. Don’t like what they have to say? Change the narrative and act accordingly.
For a brand isn’t what you say it it, it’s what they say it is.